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Scone Loft

Home baking in the British tradition.
Quantities first, then the method.

Write for Scone Loft

We publish guest articles about baking at home in Britain, as long as they would help someone standing at the worktop. Here is what we want and how to pitch it.

What we would like to see

  • Regional and traditional bakes with history you can source: lardy cake, Welsh cakes, Eccles cakes, bara brith, Scottish tablet and shortbread, oatcakes, Bakewell puddings.
  • Fault-finding pieces: soggy pastry bases, fruit that sinks, loaves that collapse, biscuits that spread.
  • Ingredient explainers for a British kitchen: flour strengths, treacle and syrups, fats, raising agents, dried fruit.
  • Method pieces: creaming, rubbing in, lining tins, working with an old or unreliable oven, baking for a small household.
  • Equipment notes based on how something is actually used. A comparison of tin materials is welcome; a list of affiliate links is not.
  • Baking for allergies or coeliac disease, when it is careful and properly sourced.

What we will decline

  • Articles on gambling, adult content, pharmaceuticals, supplements, crypto or loans, or anything that links to them.
  • Health or weight-loss claims about food, and "guilt free" framing.
  • Recipes copied or lightly reworded from another source, or text generated in bulk and left unchecked.
  • Pieces that are really adverts, or that have only a passing link to baking.
  • Invented experts, quotes, surveys or statistics.

Length and format

Between 900 and 1,500 words, in British English, with metric weights and oven settings given for conventional, fan and gas. Recipes need full quantities, tin size, a clear method and the allergens. Send one or two photographs only if you own them or they are properly licensed, and say which.

Original work and disclosure

Your article must be your own, unpublished elsewhere, and you must be happy for us to edit it for clarity and house style. Any facts need a source we can open. Outside links must be relevant and useful to the reader. If you or your client have a commercial interest in anything mentioned, tell us in the pitch: we will mark or decline it accordingly, and we do not hide such relationships from readers.

How to pitch

Email [email protected] with the subject line "Pitch", and include:

  1. A working title and the question the piece answers.
  2. A few lines on your angle and what you would cover.
  3. One or two examples of your writing, if you have them.
  4. Any commercial connection to the subject.

Please read a card or two first, such as the scone troubleshooting guide, to see how we set things out. We try to answer every pitch, though it may take a little while.